Google AdWords is an enhancement of its Pay per Click advertising system. Google AdWords helps you reach targeted audience to market your products. If you want to advertise on Google, you have to first draft the particular advertisement according to Google specifications.
The headline should ideally be the targeted keyword or phrase but do not use any superlatives. You can follow it up with a two-line brief description, your URL, and then that of your page.
You pay an activation fee of $5. The minimum cost for a click on the keyword starts from five cents. This also depends on the popularity of the keyword and your ranking on Google. Google sets different costs for different ad groups.
If the cost per click you specify for your ad is higher than the cost of the group, you pay only the actual cost applicable. You do not have to pay the higher cost. Google offers simple tools like Traffic Estimator to help you determine the cost of any particular keyword.
The cost of your advertisement also depends on the click through rate. If your advertisement is more effective than another advertisement, Google gives a higher ranking to your advertisement with increase in your targeted cost. However, you pay only what you
Google AdWords is an enhancement of its Pay per Click advertising system. Google AdWords helps you reach targeted audience to market your products. If you want to advertise on Google, you have to first draft the particular advertisement according to Google specifications.
The headline should ideally be the targeted keyword or phrase but do not use any superlatives. You can follow it up with a two-line brief description, your URL, and then that of your page.
You pay an activation fee of $5. The minimum cost for a click on the keyword starts from five cents. This also depends on the popularity of the keyword and your ranking on Google. Google sets different costs for different ad groups.
If the cost per click you specify for your ad is higher than the cost of the group, you pay only the actual cost applicable. You do not have to pay the higher cost. Google offers simple tools like Traffic Estimator to help you determine the cost of any particular keyword.
The cost of your advertisement also depends on the click through rate. If your advertisement is more effective than another advertisement, Google gives a higher ranking to your advertisement with increase in your targeted cost. However, you pay only what you
originally chose as the cost of your advertisement. Google gives you a
daily report of the number of times your advertisement was on its web site.
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