Cost per click is the money you pay to Google when a user clicks on your advertisement. Therefore, you must bid for keywords depending on your target audience and the cost you are willing to pay per click for the selected keyword. The advantage of this method is that you refine your advertisement and reach your target audience effectively. You have full control over the promotional budget and the keywords. This promotional method is affordable and very effective if used properly.
When you use Google Ad words, you have to specify the amount that you are willing to pay per click. For this use keywords that are popular but affordable. The most popular keywords will get you only a few clicks a day, within your limited daily budget. Therefore, you can choose the second rung of keywords that are cheaper, but as effective in getting traffic to your website.
To decide the maximum cost per click visit the Google website and use the traffic estimator for your list of keywords. This estimator will give you the maximum clicks possible for your keyword in a day. These traffic estimates may vary daily, and you may get lesser clicks than projected. You can change the number of clicks and then select the most suitable keywords within your budget. Concentrate on getting a few higher end clicks, than many lower end clicks, as they do not lead to sales.
You may have to try out different keywords and the response to them to get an idea of the optimum keywords. Do not use the name of your
firm as the keyword. Instead, make the keyword the solution to your
customer’s problems for better impact. You must assess the clicks per keywords to check the conversion rate. You should also check periodically if your keywords rank high on Google searches.
You can set the maximum cost per click by dividing the expected profit per sale by the number of expected clicks per sale. This method is good if you want fast sales. However, you must not exceed your budget and design the cost per click promotions thoughtfully for maximum impact.
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