Increasing Your Clickthrough

Increasing Your Clickthrough and
Conversion Rates with Negative Keywords

Negative match keyword is the best way to prevent your advertisement from appearing if search includes any keyword irrelevant to your advertisement. A (-) sign before the keyword denotes negative match.

Negative match keywords help you avoid unwanted traffic at your web
site. This increases your click through rate and delivers targeted traffic. Therefore, you do not pay for unwanted clicks. Hence, your advertisement costs are lower. Conversion rates are high and targeted.

Negative match helps you control the traffic viewing your advertisement. Therefore, only genuinely interested and focused traffic access your web site and advertisement. Proper manipulation of the matching options at Google AdWords delivers excellent results for your web traffic.