Keyword spamming is a popular technique of defrauders. Such spamming refers to forceful intervention into your keyword titles or other descriptions. Spammers place brand names into your title to grab all attention.
Excessive use of keywords can also lead to spam. Keyword density
beyond 6% is more prone to being spam. Sensible use of keywords can help stay within the requisite keyword density and get a good ranking on the search engine too.
To safeguard yourself against click defrauders, maintain a close watch on the click rates on your web site regularly. If you witness any sudden drop or if the clicks fall beyond statistical averages, you should investigate into the problem.
International fraud mainly exists if you have any content–specific advertisements in third-party sites. There could be links from these sites to many different companies recruiting staff to click at these web sites.
Another way of evading such click defrauders is to increase your keyword base to contain many relevant and specific terms. This can reduce click fraud largely.
Using negative keywords is another powerful technique to avoid click defrauders. Google AdSense can then display products and services unrelated to yours. You can further track the relevant URL to locate the traffic arriving at your web site.
Regular reviewing of server logs with the help of other applications like Click tracks and Click Defense can help you monitor click fraud levels.
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