It is common to witness wide fluctuations in clicks at different times of the year according to the seasons. Some of your keywords could be very popular at particular time of the year. These are seasonal keywords. This is possible even if you do not make any special arrangements and changes in your web site to accommodate the seasonal fluctuations.
If your web site puts up greeting cards, you can witness an increase in
clicks and high advent of traffic during the approach of any holiday season like Christmas, New Year, Easter, Halloween, and Valentine’s Day. You can put up promotional offers for sports seasons, tourist seasons, and others.
You can open a small window during the gift seasons through targeted keywords. This window can help focus on a short-term campaign. Such seasonal keywords receive much number of hits and your click through rate is considerably low.
You can operate these special web pages with seasonal keywords for around three to four weeks. Thereafter, you can take them off. However, this lowers possibilities of indexing by search engines. Therefore, it is better to keep these pages permanently on your web site.
You can provide separate links to every additional page from the bottom of your site-map. Such a regular presentation can allow search engines to assess them regularly and rank you at higher levels accordingly.
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