You have to plan and think before registering your domain name. Some domain names could include trademarked keywords. It is then illegal for you to use such a domain name as it can easily create confusion in the mind of the customer.
Similarly, using such trademarked keywords in your Meta tags is also
illegal. Again, if you use such keywords for any illegal purpose, others could sue you. Google has to refrain from advertising sponsored links, if involved in legal suits or any such illegal trademark queries.
Google encourages advertisers and trademark owners to settle their disputes within themselves. The same advertiser could have similar advertisements on many other search engines. However, Google does perform limited amount of investigation too.
Google AdWords does not allow sale of trademarks as keywords. Recently, though Google has brought in a major change in policy specifically for Canada and U.S. It now allows advertisers to include trademarked titles and similar terms in their keywords and advertisements on their web pages.
Nevertheless, you cannot use others’ trademarks in your advertisements. Your ad can appear when someone searches for Nike.
However, you cannot advertise discount sales of Nike shoes. Google wants to discontinue use of continuous keywords too.
Trademark owners could impose restrictions on use of certain trademarks as the ad text of your advertisement. Sometimes such restrictions are in force within specific geographical boundaries.
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